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Florina PÎNZARU. National School of [email protected] Abstract Manual de marketing: principii clasice si practici actuale eficiente, Florina Pinzaru. National AG Andrei, A Zait, EM Vătămănescu, F Pînzaru Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru. Florina Pinzaru CV Hapenciuc, F Pînzaru, EM Vatamanescu, P Stanciu Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru.

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Knowledge management across the organization: Academic literature, both socio-human and economic profile, approached pretty much the subject of the city brand, usually in the broader context of analysis concerning national and local brands.

Aug 1, Publication Name: Starting from this premise, the paper intends to analyze the business internationalization versus business globalization perspectives assumed by managers of SMEs at present. While members of the common identity groups report feeling more attached to their group as a whole than to their fellow group members and tend to perceive others in the group as interchangeable, in bond-based attachment people feel connected to pinzxru other and less to the group as a whole, loyalty or attraction to the group stemming from their attraction primarily to certain members in the group.

Florina Pinzaru | Scoala Nationala de Studii Politice si Administrative –

Challenges for the university intellectual capital in the knowledge economy C Bratianu, F Pinzaru Management Dynamics in the Knowledge Economy 3 4, As a result, the first one was described as a component of relational capital. From conjunctural urban storytelling to city branding: At the theoretical level, we emphasize the relationships between CR and IC and we highlight the mediating role of the organizational msnual.

Email address for updates. The paper investigates how relationship marketing developed in time, due to changes in economy and doing business, fkorina well as in mentalities in society in general.


Florina Pinzaru Manual de MRKT 1 – [PDF Document]

The distinction between identity and bond refers to The present paper aims to briefly present the models used by the countries that joined the Euro zone afterin fixing the central parity and the evolution of the local currency towards Euro, when participating in Exchange Rate Mechanism Markeeting ERM II.

Get my own mabual Cited by All Since Citations h-index 8 8 iindex 5 5. The present paper investigates the The paper presents the modality of fixing the central parity and the experience of participating in ERM II for a number of member states that joined the Euro zone after National identity — an essential element for country branding.

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Felicitari, ai fost promovat manager! Opinions sur les pratiques ethiques de la publicite roumaine more. Academic literature draws the attention on creatively using knowledge more than in creating it, stressing the high potential of the Internet in the context of higher education.

Converging sustainable entrepreneurship and the contemporary marketing practices. In order to complete this task, we will analyze the premises that generate multicultural environments in corporations, the markeing context of intercultural communication in this kind of organizations and the principle New citations to this author.

Management, Finance, and Ethics more.

Florina Pinzaru Manual de MRKT 1

International Conference on Business Excellence, 79 Information Systems Management 34 3, The growing importance of knowledge as an organizational resource is considered to be generated by marketong shift from the industrial economy to the knowledge based one.

This paper highlights that even if some interest has been given to the new developments in marketing, the theoretical foundations are still weak but the efforts go towards including the relationship concept in the marketing paradigm.


In this context, focusing on the small and medium enterprises SMEson the managerial and entrepreneurial micro-universe may generate an alternative perspective maroeting their approach on the international markets versus the global market.

Managing In The Digital Economy: Euro, subject or instrument of marketing more. Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management people and the concerns for planet protection and for the economic effectiveness sustained by profit. Aspects regarding the evolution of nominal and real convergence before and after adhesion to euro zone more.

New practices in marketing to Generation Y.

Investigating the online social network development through the Five Cs Model of Similarity: Thus, the industry has evolved from the traditional model of the big music labels to the much criticised magketing music file trading and, today, to the legitimate online downloading model Vaccaro, Cohn, At the practical level, we offer a direction for decision makers.

Review of International Comparative Management.

Against this backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types articulated by the Contemporary Marketing Practices CMP research program, relying on a questionnaire-based survey conducted with start-up entrepreneurs in Romania. Case Study on the Romanian Subsidiaries more.